Scratch Offs
Turn your same old promotion into a fun and exciting event for your members with Scratch Off cards! You can mail your Scratch Offs as postcards or hand them out to members at credit union events. Promote your credit union in an exciting manner or create a fun employee incentive program.

Features of Scratch Offs:

- Choose up to 10 Different Prize Denominations

- 1 or Multiple Scratch Off Areas Available

- Quantities Starting as Low as 500

- Free Artwork Design

Boost your Marketing ROI with Scratch Offs! Contact us or call 813.412.3399 to discuss how your credit union can turn your next campaign into a fun and exciting event.
___________

PURLs: Personalized URLs
Personalized URLs or PURLs continue to grow in value as a tool that allows you to receive instant results on your marketing initiatives. Cost effective, unique and able to be repeated, PURLs are a great way to generate leads through surveys or make your promotions interactive with members to boost response rates.

What are PURLs?
PURLs, used in combination with variable data direct mailers, provide each member with a unique URL to visit, such as www.yourcreditunion.com/johndoe. When the member visits their unique webpage, they will proceed through a series of offers or survey questions you created in combination with your promotion. All activity by the member is instantly entered into a database for use by your credit union. The database is easily downloadable into Excel for analysis and future target marketing initiatives.

Why is this valuable?
One of the greatest challenges of marketers is quantifying the results of a marketing initiative. Generalized metrics are used to estimate exposure by various mediums of promotion; however, these are largely inaccurate. PURLs allow you as a marketer to gain instant feedback on your marketing initiatives. Each member that visits their unique PURL is instantly recorded in your PURL database. You will gain accurate, quantifiable results in real time; not at the end of the quarter.

How to use PURLs.

- General Credit Union Survey

- Leads Based Survey for Better Target Marketing than a MCIF System

- Marketing Promotion with Special Offer (Interactive Marketing to Boost ROI)

- Determine if Marketing Message or Offer is Generating Member Interest

Benefits of PURLs.

- Instant Marketing Results (Response Rates, Loan Application Count, etc.)

- Define Target Groups Based Off Actual Member Response, Not General Demographics

- Generate a Quality Leads Based Database for Potential Member Marketing Initiatives

- Interactive Marketing Gets Member Acting Instantly

Boost your Marketing ROI with PURLs. Contact us or call 813.412.3399 to discuss how your credit union can benefit from PURLs.