As a marketer, you occupy one of the most powerful positions at your credit union. Understanding which services to promote and when are the keys to executing your credit union’s strategy. You must know how your actions will impact the credit union financially and understand how to set parameters to each campaign.

REVIEWING THE LANDSCAPE
Before creating any marketing plans, you need to review the overall strategy, parameters and objectives set during the Strategic Planning phase of our Strategic Marketing system.

During this phase of Marketing Analysis, Marketing Portals will assist you by:

- Breaking down the credit union’s strategy into distinct marketing phases

- Demonstrating how the different parameters set will affect your marketing initiatives

- Creating separate marketing timelines for each phase

DETERMINING WHICH SERVICES
The question everyone wants to know is, “Which services should we promote and why?” The answer isn’t simple and differs for each credit union. Determining which services to promote stems from the set goals, profitability review, effective yield analysis, key ratio parameters and timelines determined during the Strategic Planning phase.

During this phase of Marketing Analysis, Marketing Portals will assist you by:

- Demonstrating how different services can positively and negatively affect the credit union

- Determining ideal services to promote during each marketing phase

- Setting parameters for each targeted service to prevent an unfavorable effect on any key ratio

CREATING A MARKETING STRATEGY
Up to this point you have broken the credit union’s strategy down into set marketing phases and determined which services will enable to you best execute this strategy. Now you will formulate a marketing strategy in order to meet these objectives within the set timelines.

During this phase of Marketing Analysis, Marketing Portals will assist you by:

- Analyzing different segments to target for each unique service

- Determining the best promotional mix for each marketing phase

- Prioritizing marketing initiatives based off importance and cost

- Formulating contingency plans within your set parameters to meet objectives

EXECUTING THE STRATEGY
During the implementation of your marketing initiatives, you must constantly monitor the results. Depending upon your strategy, you may have multiple efforts taking place at one time. To prevent your marketing efforts from reaching outside set parameters, you must be able to adapt your strategy or tactics instantly.

During this phase of Marketing Analysis, Marketing Portals will assist you by:

- Creating specific implementation plans for each specific marketing initiative

- Determining key figures to track to prevent overstepping a parameter

- Producing promotional materials completely customized for your credit union

Marketers occupy one of the most important roles in executing a credit union’s strategy. Learn how to put your marketing skills to work for your credit union with help from Marketing Portals. Contact us directly at 813.412.3399 or click here.

→ Produce completely customized promotional materials for your marketing initiatives.