In these challenging economic times, wouldn’t it be ideal to reach a strong untapped gold mine of potential membership that will generate income for your credit union? YOU CAN! With The Big Picture.

In the U.S., Generation Y (ages 18-30 years) spends $200 billion annually, focuses on short-term luxuries like cars and technology, but knows where it wants to be financially by 35 years old: having children, owning a house and being free of student loan debt. As a savvy financial marketer, you can approach these consumers with tools to meet their life-stage goals by targeting both short-term profit and long-term potential profit. How? With The Big Picture.

The Big Picture, a 36-page customizable publication, is the comprehensive financial resource written for Gen Y by Gen Y.  From smart borrowing strategies and understanding debt to budgeting and money management, The Big Picture offers a simple, concise guide to financial services that will establish your institution as THE trusted source of financial guidance for Gen Yers. 

Order The Big Picture today.  It will instantaneously become your most powerful and effective marketing tool in reaching Gen Y.