How can you build a relationship with Gen Yers if the main thing they remember about your financial institution is that you repossessed their car? If you want to be cool with Gen Y, teach them how to use your services correctly the first time. Usually you don’t get a second chance. Use The Big Picture to effectively target your Gen Y membership before other financial institutions get wise to their earning potential.

• Give a copy to members when they open an account, apply for a loan or use services
• Give to Baby Boomer adults who can distribute to their kids
• Supply Select Employee Groups with copies for their Gen Y new employees
• Distribute at Financial Planning, Personal Finance, Budgeting and Car Buying Seminars
• Have tellers distribute copies to Gen Y members during transactions
• Have copies handy at new-member sign-ups
• Donate to high school or college personal finance classes on behalf of the credit union
• Distribute to incoming college freshmen as they arrive on campus, or in new student orientation packets
• Display copies in branches as take-home guides
• Advertise the booklet in marketing campaigns directed at Gen Y members, on your web site and in local media
• Have copies on hand at local community events and credit union-sponsored car sales
• Mail directly to potential Gen Y members in your field of membership

Remember, any time you put The Big Picture in front of a Gen Y consumer, your credit union will be building a relationship as a trusted source of financial information.  To learn more how your credit union can effectively use The Big Picture, request a sample or call Marketing Portals directly at 813.412.3399.