Let’s talk for a minute about Gen Y. Although they’re go-getters, they’re also more highly in debt than any other generation. In many studies, Gen Yers have come to be referred as “The Boomerang Generation” because they’re moving back into their parents’ homes. The cause for these circumstances? Gen Y is not lazy, not uneducated – simply financially illiterate, and often through little fault of their own.

Credit unions have a responsibility and an opportunity to help Gen Y get their spending, saving and budgeting under control for the first time in their lives. The Big Picture will help your credit union’s Gen Yers develop solid financial life-skills.

The Big Picture goes beyond merely serving as a financial guide for young adults ages 18-30 years.  It is well-documented that Generation Y tends to mistrust traditional blanket advertising and turns to trusted sources for information.  The Big Picture describes and provides examples of all the major services available through your credit union without the appearance of chronic advertisements and marketing materials. The Big Picture also offers key support for other areas of your marketing reach by backing up online and in-branch promotion as a source point of information.  Here’s how:

• Targeting – Place this resource directly in front of your members. No hit-or-miss, hoping Gen Y views your materials or visits your website before a competitor’s.
• Education –Its comprehensive information and easy format ensure that The Big Picture maintains a longer lifespan than traditional marketing collateral.
• Connection –Build trust and generate loyalty among your Gen Y members. Demonstrate your understanding and respect for this market.
• Retention – Its comprehensive information and easy format ensure that The Big Picture maintains a longer lifespan than traditional marketing collateral.
• Promotion –The Big Picture explains the differences between banks and credit unions and the overall benefits of credit union membership.
• Customization –The cover is specifically adaptable to your credit union’s logo and service information. Inquire about creating a targeted Gen Y member coupon.

Information from The Big Picture can help stop your Generation Y members from moving into their parents’ basement! To learn more how your credit union and its members will benefit from The Big Picture, request a sample or call Marketing Portals directly at 813.412.3399.